Demand Waterfall Model
- Marketing Qualification
- Sales Acceptance
- Sales Qualification
What it Looks Like: User visits a website selling a product
What it Looks Like: er on a website selling a product who downloads a trial of the product, fills out a "contact me" form.
What it Looks Like: A lead that has been qualified by marketing and is formally accepted by a sales agent who is compelled to work the lead in a given timeframe.
What it Looks Like: A lead that has evolved and qualified into an opportunity by a sales agent.
What it Looks Like: A sales qualified opportunity is closed. The user is recorded as a customer and has purchased the product.