Overview
Components
- Central Marketing Database: Repository for all prospect, customer and interaction information
- Engagement Marketing Engine: An environment to create, manage and automate marketing processes across different channels.
- Analytics Engine: An environment to measure the impact of all executed marketing processes across different channels
Use Cases
- Enterprise - B2B, B2C
- Small and Mid-Sized Businesses - B2B, B2C
Features
- Email Marketing
- Campaign Management
- Lead Management
- Social Marketing
- Marketing Analytics
Email Marketing
- Batch Email Marketing: The ability to send emails to groups of customers and prospects
- Real-Time Triggered Emails: The ability to respond to specific customer behaviors or events with appropraite real-time emails
- Email Specific Landing Pages: The ability to create customized landing pages for directed links from emails
- Customized Emails: The ability to customize emails (text, images and calls-to-action) for specific customer segments
- Mobile Optimized Emails: The ability to send emails that optimized and rendered properly for mobile devices
- Personalized "from addresses" and signatures: The ability to personal "from addresses" and signatures to appear to come from specific sales owners or individuals
Campaign Management
- Program Management: The ability to manage and track marketing campaigns and programs across different channels
- Event Management: The ability to manage and automate all elements of events and event marketing. The ability to send personalized invitations and reminders,track registration and attendance and send post-even follow-ups
- Program Cloning: The ability to clone, re-purprose or re-use marketing programs
- Program Import/Export: The ability to import and export marketing programs
Lead Management
- Marketing Database: The ability to store and provide a single view of all leads and contacts with all interactions (website visits, email clicks, scoring changes, data updates..etc)
- Segmentation: The ability to segment leads and contacts in your marketing database based on filters (demographic, title, company size, location...etc) into lists
- Drip Marketing: The ability to automate drip marketing to send messages over time to lead
- Lead Scoring: The ability to score and qualify leads based on BANT criteria (demographics, behaviors, interactions)
- CRM Integration: The ability to automatically sync information in near real-time with CRM systems
Social Marketing
- Social Listening and Tracking: The ability to track what leads and contacts say on social media websites (Facebook, Twitter, YouTube, LinkedIn..etc)
- Social Campaigns: The ability to automate posts to one or more social media websites
- Social Analytics: The ability to track conversion rates and sharing of your content posted on social media websites
Marketing Analytics
- Web Analytics: The ability to track web interactions and users
- SEO/Keyword Analytics: The ability to monitor and track ranking of your website and keywords on major search engines
- Reporting: The ability to build custom reports and dashboards to measure leads and contacts by sources, campaigns, segments...etc The ability to also track metrics around any of the Lead management features.
- ROI Analytics: The ability to measure and compare revenue performance by channel or program
Benefits
- Improve Lead Management
- Automate Processes
- Higher Lead Conversion
- Improve Customer Experience
- Reduce time for Campaign Organization
- Individualized Customer Targeting