Overview
Calculation
Metrics
- Global unique Visitors
- Global Pageviews
- Visitors by Country
- Visitors by Subdomain
Benefits
- Regarded as one of the most popular ranking system
- Advertisers use the ranking to evaluate marketing potential of a web site
- Higher ranking can lead to a higher bid to buy advertising space on a web site
- Increasing ranking can lead to a higher Google page rank since some metrics overlap
Concerns
- There are many websites without rankings due to not being registered with the Alexa toolbar
- Sources say that the Alexa ranking can be influenced or "gamed"
- Subdomains and subpages are not ranked. Traffic is only measured for the top-level domain only
- Many key SEO factors are not considered into the ranking
Top Ranked Sites
- Google.com
- Facebook.com
- Youtube.com
- Baidu.com
- Yahoo.com
Tools
- Alexa Rank Checker: Allows you to see the Alexa Ranking for any website
- WooRank: Online SEO Review & Optimization tool
- SEO Site Checkup: Online SEO Optimization tool
- Google AdWords: Online tool to create and manage ad campaigns to attract traffic to any website